Privacy Policy

1. Introduction

Aureum Realty (“we,” “our,” or “us”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

By accessing our website or providing us with your personal information, you consent to the practices described in this Privacy Policy. We encourage you to read this policy carefully to understand our views and practices regarding your personal data.

2. Information We Collect

2.1 Personal Information You Provide

When you interact with our services, you may provide us with:

• Full name and contact details (email address, phone number)
• Property preferences and investment interests
• Communication preferences and preferred contact times
• Messages and inquiries you submit through our forms
• Any other information you choose to provide

2.2 Information Collected Automatically

We automatically collect certain information when you visit our website, including:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and navigation paths
• Referring website or source of your visit
• Interactions with our content, including clicks and scroll behavior

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To respond to your inquiries, schedule consultations, and provide property information
• Communication: To send you updates about properties, market insights, and promotional materials (with your consent)
• Personalization: To tailor our website experience and property recommendations to your preferences
• Marketing: To deliver targeted advertisements and promotional content across various platforms
• Analytics: To understand how visitors use our website and improve our services
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

4. Marketing and Advertising

With your consent, we may use your personal information to:

• Send you newsletters, property updates, and promotional offers via email or SMS
• Display personalized advertisements on social media platforms and other websites
• Create custom audiences for targeted advertising campaigns
• Analyze marketing campaign effectiveness and optimize our advertising strategies
• Retarget you with relevant property listings based on your browsing behavior

You can opt out of marketing communications at any time by clicking the “unsubscribe” link in our emails or by contacting us directly.

5. Analytics and Tracking Technologies

We use various analytics and tracking technologies to understand user behavior and improve our services. These include:

5.1 Analytics Services

• Google Analytics 4 (GA4): Website traffic analysis and user behavior insights
• Matomo: Privacy-focused analytics for detailed visitor statistics
• Google Tag Manager (GTM): Tag management and tracking implementation
• Hotjar: Heatmaps, session recordings, and user feedback
• Microsoft Clarity: User behavior analytics and session replay

5.2 Advertising Platforms

• Google Ads: Conversion tracking and remarketing
• Meta Pixel (Facebook/Instagram): Advertising optimization and audience building
• TikTok Pixel: Advertising performance measurement and targeting

5.3 Customer Relationship Management

• HubSpot: Lead management, email marketing, and customer data platform

7. Data Sharing and Third Parties

We may share your personal information with:

• Service Providers: Third-party vendors who assist us with website hosting, analytics, marketing, and customer support
• Advertising Partners: Platforms like Google, Meta, and TikTok for targeted advertising purposes
• Property Developers: Trusted development partners for properties you express interest in
• Legal Authorities: When required by law or to protect our legal rights

We do not sell your personal information to third parties. All data sharing is conducted in accordance with this Privacy Policy and applicable data protection laws.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your data is no longer needed, we will securely delete or anonymize it.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data (subject to legal requirements)
• Restriction: Request that we limit the processing of your data
• Portability: Request transfer of your data to another service provider
• Objection: Object to the processing of your data for marketing purposes
• Withdraw Consent: Withdraw previously given consent at any time

To exercise any of these rights, please contact us using the information provided below.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer data internationally, we implement appropriate safeguards to ensure your data remains protected in accordance with this Privacy Policy.

11. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

12. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website with a new “Last updated” date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: